Manufacturing Case Study
Nearly a Decade with Norris Thermal Technologies
Buess Media’s award-winning partnership with a global leader in food equipment manufacturing.
Who is Norris Thermal Technologies?
Norris Thermal Technologies (NTT) is a trusted name in food equipment manufacturing with a 60-year legacy. Known globally for their Beltomatic industrial dehydrators, they’ve expanded their product line under the visionary leadership of Aaron Norris. This includes the Game Changer Smoker and Tribal Fire Grill, which cater to both commercial kitchens and outdoor enthusiasts.
The Marketing Challenge
Despite their stellar reputation in the industrial sector, Norris Thermal Technologies faced hurdles in marketing their innovative new product lines. They needed:
• To Reach Diverse Audiences: From restaurants and universities to caterers and golf courses.
• Engaging Marketing Content: To showcase complex products in a relatable way.
• Story-Driven Campaigns: That not only sell but also inspire.
How We Delivered
Trippin’ in the Kitchen (1st Place for best video series – NBBQA), a Food Network-style series, features real chefs sharing how the Game Changer Smoker transformed their operations.
Award-Winning Storytelling
Digital Marketing Campaigns
Strategic LinkedIn ads and organic social content drove engagement.
Including websites, explainer videos, commercials, graphics, and lifestyle photography.
Comprehensive Visual Assets
Other Manufacturing Clients
Jade Sterling Steel
Buess Media has partnered with Jade to provide video services for their Ohio and Pennsylvania facilities, including photography (aerial / ground) and professional headshots of executives and managers within the company.
Olympic Forest Products
Olympic is another manufacturer who hires Buess to do the exact same services as Jade in both Ohio and Pennsylvania as well. A fun fact is that Jade uses Olympic’s pallets when shipping their steel rods.
Buhrt Engineering
We connected with Buhrt Engineering in Indiana through Norris Thermal Technologies’ IT team. Buess Media provided video and photo services for Buhrt, utilizing aerial imagery and professional filmmaking and photography equipment to capture their operations.
